Performance of Top 5 Social Networking Apps in Paraguay Q4 2021

In Q4 2021, the social networking category in Paraguay showcased notable trends across the top five apps: WhatsApp Messenger, Facebook, Messenger, Telegram Messenger, and Discord - Talk, Play, Hang Out. Let's dive into the specifics of their performance.

WhatsApp Messenger from WhatsApp Inc. experienced a steady download trend throughout the quarter, with weekly downloads ranging from approximately 12.7K to 17.3K. The highest weekly download count was observed in mid-October with around 17.3K downloads. Revenue for WhatsApp Messenger remained relatively stable, fluctuating slightly between $9 and $17 per week.

Facebook from Meta Platforms, Inc. saw weekly downloads peaking at around 22.8K in mid-October. The app maintained a consistent download rate, with figures typically between 17.5K and 22.8K. Revenue trends for Facebook showed more variability, peaking at approximately $467 in late October and showing a minimum of around $280 in early November.

Messenger, also from Meta Platforms, Inc., had a noticeable spike in weekly downloads in early November, reaching approximately 22.8K. Weekly downloads generally ranged from 14.2K to 22.8K throughout the quarter. Revenue for Messenger was relatively low but saw a significant spike to $14 in mid-December.

Telegram Messenger from Telegram FZ-LLC showed a varied download trend, with a peak of around 18.9K in early October. Weekly downloads fluctuated between 5.5K and 18.9K. The app did not generate any revenue during this period.

Discord - Talk, Play, Hang Out from Discord, Inc. had weekly downloads that remained relatively stable, ranging from 1.9K to 3K. The highest download count was recorded in early October with around 3K downloads. Revenue for Discord spiked significantly to approximately $820 in mid-December, with other weeks showing revenue between $84 and $307.

These insights are based on data from Sensor Tower. For more detailed analysis, visit Sensor Tower's platform.